Everything you need to automate your DMs

Keyword Rules

The engine of SpidyChat. Create rules that match specific words or phrases in comments and fire automated DMs instantly.

• Three match types

  Exact match for precise triggers, contains for flexible matching, starts-with for prefix patterns. Each rule uses the match type that fits your use case.
• 4 trigger modes

  comment_only, follow_only, follow_and_comment, and follow_or_comment. Mix and match to trigger DMs based on user intent.
• Per-page rules

  Each rule is tied to a specific Facebook Page or Instagram account. Run different campaigns on different pages simultaneously.
• Enable/disable instantly

  Pause any rule with a single toggle. Your rules go live or inactive immediately — no waiting, no restart required.

Smart Templates & A/B Testing

Write reusable message templates with dynamic variables. Run A/B tests to discover which messages convert best.

• Dynamic variables

  Personalize every DM with {{first_name}}, {{last_name}}, {{page_name}}, and more. SpidyChat resolves them at send time from the Meta user profile.
• A/B message variants

  Create multiple variants for any rule. SpidyChat rotates between them evenly and tracks which variant gets the most engagement.
• Reusable templates library

  Save your best-performing messages as templates. Reuse them across rules without rewriting — just pick from your library.
• Performance reporting

  See exact delivery counts, engagement rates, and winner analysis for each A/B variant in the Analytics dashboard.

Analytics & Reporting

Track every DM, keyword match, and link click. Make data-driven decisions with real-time and historical charts.

• DM delivery stats

  See exactly how many DMs were sent, by which rule, on which page, and at what time. Filter by day, week, or custom range.
• Keyword performance

  Discover which keywords trigger the most DMs. Optimize your content strategy based on what your audience actually comments.
• A/B test results

  Compare variant performance side by side. SpidyChat calculates win rates automatically so you can promote the best message.
• Real-time dashboard

  The main dashboard shows today's stats, recent DMs, and live activity. Always know what's happening across all your pages.

Contact Management

Every person who receives a DM is automatically saved as a contact. Build and re-engage your audience from inside SpidyChat.

• Automatic contact capture

  No manual import needed. Every DM creates or updates a contact record with the user's name, platform ID, and trigger history.
• Contact tagging

  Tag contacts by campaign, keyword, or custom labels. Filter your CRM to find exactly who you're looking for.
• Scheduled campaigns (beta)

  Pick a post and a time window, write your message, and schedule a one-time send from your dashboard. Scheduling and cancellation are live today — we're finishing automatic delivery next.
• CSV export

  Download your full contact list as a CSV at any time. Bring it into your email tool, CRM, or spreadsheet for further analysis.

Live Activity Feed

Watch DMs fire in real time. Every comment match and DM send event appears on your screen the instant it happens.

• Live-updating feed

  The feed refreshes automatically every few seconds, so new DM events show up without a manual reload.
• Full event log

  See the commenter's name, the keyword they triggered, the rule that fired, and the exact DM sent — all in one row.
• Filterable history

  The DM log stores every event with timestamps, page names, and delivery status. Search and filter to diagnose issues or review history.
• Failure visibility

  If a DM fails to send (e.g. user has DMs restricted), the feed shows the error so you know your volume numbers are accurate.

Team Management

Agency plan users can invite team members to collaborate on pages, rules, and campaigns — with shared access and role control.

• Invite team members

  Send email invitations to teammates. They get their own login and access to the shared workspace under your account.
• Multi-page management

  Connect unlimited Facebook Pages and Instagram accounts to one Agency account. Manage all your client pages from a single dashboard.
• Shared rule library

  Rules, templates, and campaigns are visible to all team members. Collaborate efficiently without duplicating work.
• Role-based invites

  Invite teammates as a Viewer, Editor, or Manager. Everyone shares access to the same rules, templates, and campaigns under your account.

Privacy & data protection

SpidyChat operates on the official Meta Graph API. Your data and your customers' data is handled with care.